Skincare • 12 September 2019
After leading the way in the beauty device industry for an entire decade, CurrentBody has launched its very first beauty device - the revolutionary anti-ageing CurrentBody Skin LED Light Therapy Mask.
We caught up with our founder and CEO, Laurence Newman, to discuss the birth of CurrentBody Skin, why he’s decided to create an LED device and what’s next to come for the brand.
Firstly, what is CurrentBody Skin?
It’s a new flexible mask for anti-ageing that uses red and near-infrared technology. It’s typically used in spas, salons and clinics around the world and we’ve developed a device that allows you to use the technology at home.
And why have you decided to create this product?
The reason we’ve decided to launch our own product after ten years is because we’ve successfully launched a whole host of new products into the market - and our customers truly believe in what we do. I truly believe that they understand the types of products that we have and there’s a particular demand for a new anti-ageing device.
I felt like it was the perfect time to launch something that was very different to the other products that we sell.
Why do you think customers want this type of device?
I felt like it was the perfect time to launch something that was very different to the other products that we sell.
One of the things about these anti-ageing masks is that historically they’ve been very rigid. What we’ve produced is something that fits directly on to the skin, which allows the red and near-infrared technology to be far more effective.
Anti-ageing is now one of the leading categories in the device world, historically you could say cleansing was the most popular category but I’d say that anti-ageing is starting to catch up, if not overtake it, so it felt like the right category for our first product.How long has it been in the making?
This device has been in the making for quite some time, we’ve been searching for a product that really fits our criteria in terms of being professional - and fits all the right regulations. All in all, it’s probably been in the making for around two years.
In my opinion, where this device is better than any other on the market is that it moulds to the skin.
But in a way, it’s been in the making ever since we started CurrentBody - as it completely embodies our brand ethos to bring professional salon tech to the homes of our customers.
What makes it different to other LED devices on the market?
In my opinion, where this device is better than any other on the market is that it moulds to the skin. It’s made from patented flexible silicone, which means it can fit directly onto every area on the face, resulting in much more effective results.
Is it safe?
The device is completely safe and has been approved by all the correct regulatory bodies.
What’s next for CurrentBody Skin? Are there plans more products?
We’ve had an overwhelming response to our first home-use beauty device under the CurrentBody brand. I would expect that there will be more to come.
